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Who Is Jumping On The Silly Bandz Band Wagon?

November 21, 2010

Oh Silly Bandz. Those silly, rather pointless, cheap, multicolored, bright and tacky, rubber bracelets…somehow these bizarre, dare I say, “accessories”, have made it to the top of every child’s wish list. I predict millions of these tacky gems to be placed in happy children’s stockings on Christmas.

It’s taken my a while to understand why these visually unappealing bands have become wildly popular. If you ask me, or any other fashionista of high tastes, the only thing that should be worn on one’s wrist is something cute. Even those little scrunchies that many of us used to wear in the 80’s, looked far better on our little wrists than cheap jelly rubber bands.

I suppose the allure of these goodies is that all parents can afford to satisfy their child’s cravings. Actually, ranging from $1.95 to $5.95 for a pack of 24 bandz, even seven year olds can afford a pack with their weekly allowance. Then there’s the trading game. I can just picture Bobby trading one of his Glow in the Dark Spongebob Bandz for one of Sally’s Rocker Bandz. Lunch time at elementary and middle schools all over the US must have gotten much wilder.

Every one is talking about them. Even Ellen DeGeneres referenced this new advertising gimmick on her show with a hysterical take on the new “hottest fashion accessory.”

So first Silly Bandz introduced their Justin Bieber pack ( I still don’t understand the fascination with this little teeny bopper), then they got Barbie into the game (you know I am and will always be a devote Barbie fan, no matter what she does). Well now, in a very bizarre manner, fashion designers are getting in on the trend too…

Like MARC JACOBS. Marc by Marc Jacobs Jelly Bands are available at shopbop.com. Yes, I was just as surprised as you are.

Silly Bandz: the Marc Jacobs way

$15 at shopbop.com for a set of 5

Because I respect Marc Jacobs with a limitless amount of respect, I won’t bash his newest venture. In fact, I’m going to guess that the designer, who is undoubtedly pop culturally savvy, intended to mock the silly bandz trend. Maybe there’s nothing too wrong with him offering fashion enthusiasts a little taste of this generational phenomenon. But with the $15 price tag for 5 rinky dinky rubber bands (well yes, they do have little logo charms), that is quite a pricey fashion prank.

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