UGGs: back on the quad

I saw this coming. I knew they’d be back sooner or later. Well now they’re back and back with vengeance. UGGs. It seems that as soon as the temps fall, those sheepskin boots have exploded on to the scene again..as they have been for about 5 years. After seeing this:

I was less than thrilled about the shoes’ reemergence. The classic UGG in basic camel, especially the short UGG, paired with sweatpants makes me a little sick. It’s the same look I’ve been seeing all over college campuses for my entire college career. It screams lack of originality and conformity.

UGGs, however, have been morphing from their original, bland look. First, the brand transitioned into laced up boots, then it began offering leather alternatives to the sheepskin standard. Last year, UGGs introduced the cable knit boot. This year, UGG is setting its mark in the high-fashion market. With Jimmy Choo designing his own pieces, the boots are earning more prestige.

Here is what Jimmy Choo created for the Australian company:

 

Kaia $595

 

 

Sora in Chocolate $695

 

 

Starlit in Black $595

 

 

Mandah $795

 

If you want these rock-star glam chic boots, you have to put your name on the list. You won’t find these at J Micheal’s down the street. If you can afford to spend around at least $595 on a pair, you should pre-order them. I doubt that many girls will be parading down the quad in these.

I was anticipating more stylish pieces from the maestro of sexy boots. I suppose that it is difficult to make UGGs look sexy; but Jimmy Choo has not done much to spice up the brand other than adding suede fringe and gold + silver grommets. I actually think that the Starlit boot is rather silly looking. It reminds me of a pair of boots I had when I was five years old (except they were pink).

I guess I can’t say that UGGs are boring anymore, but I’d rather invest some five hundred dollars in a more streamlined and waterproof Hunter boot.

 

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