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Shoes with a Conscience

October 1, 2010

While I love buying shoes, I always have to deal with that feeling of guilt right after my purchase. Well now I can validate paying for a cute pair of shoes thanks to TOMS. If you haven’t heard of the company yet, you should get to know it. It is one of the few fashion brands with a real heart and purpose.

The company started in 2006 when traveler Blake Mycoskie visited Argentina and noticed that hundreds of children didn’t have any shoes on their feet. Playing in the dirt bareless exposed these children to soil transmitted diseases, putting the children in harm’s way. Blake conjured up a brilliant idea known as “One for One”, where TOMS would give a deserving child a brand new pair of shoes with every purchase made. Since the initiation of the program, TOMS has donated over 1,000,000 pairs of shoes to children.

So now that I can do what I love the most (shop that is) and feel good about doing it, I will definitly be stocking up on new shoes. Right now is the ideal time to buy some new TOMS since the canvas based shoe certainly won’t make the cut in 25 degrees Syracusian winter weather.

TOMS has certainly evolved from its basic origins. Now the shoe is available in edgier patterns and different shapes: wedges and booties. Here are my fall favorites:

Indigo Powdered Wool Cordones $69

Blue Sumatra Women's Vegan Classics $54

Red Orange Siebe Perforated Nylon Women's Classics $48

Rust Vegan Women's Wrap Boots $98

And just in case you didn’t already have enough reasons to buy these cuties, consider this: the shoes are Vegan friendly, made from plant based materials.

If you’re inspired by the cause as much as I am there are many ways to get involved with their “One for One” campaign. Check out their site and see how you can host a Style Your Sole Party, upload pictures of how you wear your TOMS, and screen the documentary.

If you want to try on a pair of TOMS and feel just how comfortable and breathable they are, head over to J Michael’s this weekend. While your there grab a pair for your boyfriend; he’ll love them too.

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